Speetra Inc.’s flagship product, GoAmbition, is designed to help you overcome your worst fear. Or, at least, that’s something like the nutshell you’ll get if you ask Pawan Jaggi, the company’s founder and chief executive, about his creation.
“The No.1 fear in the world is public speaking. No 6. is death by drowning. People are just afraid of getting in front of other people and talking,” he said, adding that the world seems to have forgot•ten that “communication skills are of paramount importance for anybody in the world.”
And therein lies the enormous potential for GoAmbition, an online application that might just be the most sophisticated, yet objective, listener on the planet. Jaggi developed it from scratch , and today his software is helping thousands of customers hone their speaking skills to suit in•numerable tasks, such as acing a job interview or learning English as a second language.
How does GoAmbition work? The interface is surprisingly simple. Say you’re a job candidate who wants to knock ‘em dead in the interview next week, but how do you train for the verbal rigmarole of the sit-down? Easy. Log on to GoAmbition’s website, plug in your computer’s microphone and, well, you basically rehearse some of the expected questions.
Once you record your speech , the software beams the audio up to the cloud, where Jaggi’s algorithms analyze it before sending you a full report. It will tell you if, say, you’re talking too fast or too slowly. It analyzes a variety of factors, from cadence to tone to pronunciation.
The applications are endless. First, there’s the obvious benefit for English language learners. Then there are applica•tions for those on the other side of the interview table: employers. For instance, hiring executives at firms that require excellent oral communication skills can screen large pools of applicants using GoAmbition’s software.
Or perhaps you ‘re a CEO with a big presentation coming up at a shareholder conference. Or maybe you want to de•velop your employee base’s grasp of the industry language. The list goes on.
Jaggi bootstrapped Speetra beginning in January 2010 after nearly a decade of large entrepreneurial successes. An engineer by trade, he has launched and sold a variety of companies in several industries.
Today Speetra is also developing other types of audio software. One of its products could make it much easier to man•age massive audio archives. Another product under development would ease the language barrier by giving nonfiuent listeners the basic gist of what an interlocutor is trying to convey.
The company has yet to turn a profit, but Jaggi expects his young company to break that barrier this year. Potential prof•its are huge, he said, especially when one sets his sights on places such as Asia, where individual and corporate demand for English-learning software is staggering.
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